| In the section | Reviews |
| Title of the article | Branding of Places: Foreign Experience and Mutation within Russian Circumstances |
| Pages | 164-179 |
| Author 1 | Alexander Nikolaevich Demyanenko Doctor of Geography, Professor, Chief Researcher. Economic Research Institute FEB RAS 153 Tikhookeanskaya Street, Khabarovsk, Russia, 680042 This email address is being protected from spambots. You need JavaScript enabled to view it. |
| Author 2 | Vadim Nikolaevich Ukrainsky Junior Research Fellow. Economic Research Institute FEB RAS 153 Tikhookeanskaya Street, Khabarovsk, Russia, 680042 This email address is being protected from spambots. You need JavaScript enabled to view it. |
| Abstract | |
| Code | 339.138 |
| DOI | 10.14530/se.2013.4.164-179 |
| Keywords | |
| Download | SE.2013.4.164-179.Demyanenko.pdf |
| For citation | Demyanenko A.N., Ukrainsky V.N. Branding of Places: Foreign Experience and Mutation within Russian Circumstances. Prostranstvennaya Ekonomika = Spatial Economics, 2013, no. 4, pp. 164-179. DOI: 10.14530/se.2013.4.164-179. (In Russian). |
| References | 1. Aaker D. Building Strong Brands. Moscow, 2003, 440 p. (In Russian). 2. Aaker D., Joachimsthaler E. Brand Leadership: Building Assets in an Information Economy. Moscow, 2003, 380 p. (In Russian). 3. Vazhenina I.S. Image and Brand of Region: Essence and Features of Formation. Ekonomika regiona [Regional Economy], 2008, no. 1, pp. 49–58. (In Russian). 4. Vazhenina I.S. Image, Brand and Reputation as Competitive Advantages of the Region. Upravlenets [Manager], 2010, no. 5–6, pp. 4–9. (In Russian). 5. Vazhenina I.S. On the Essence of the Brand of Territory. Ekonomika regiona [Regional Economy], 2011, no. 3, pp. 18–23. (In Russian). 6. Vazhenina I.S., Vazhenin S.G. Image, Reputation and Brand Territory. Eco – Eco, 2008, no. 8, pp. 3–16. (In Russian). 7. Vizgalov D.V. City Branding. Moscow, 2011, 160 p. (In Russian). 8. Vizgalov D.V. City Marketing. Moscow, 2008, 110 p. (In Russian). 9. Dowling G. Creating Corporate Reputations: Identity, Image, and Performance. Moscow, 2003, XXVI, 368 p. (In Russian). 10. Demyanenko A.N. Marketing Places, or Lessons of Strategic Marketing Planning of Urban and Regional Development (on P. Kotler, C. Asplund, I. Rein, D. Haider’s book «Marketing Places Europe»). Prostranstvennaya Ekonomika – Spatial Economics, 2006, no. 4, pp. 159–168. (In Russian). 11. Demyanenko A.N. The Theory of the Clasters on the Russian Soil (About the Book “The Bottom of the Angarsky Territory a New Stage of Development: Possibilities of Forming Industrial Clusters”). Prostranstvennaya Ekonomika – Spatial Economics, 2007, no. 2, pp. 166–175. (In Russian). 12. Dinnie K. City branding. Theory and cases. Edited by K. Dinnie. Moscow, 2013, 336 p. 13. Domnin V.N. Branding: New Technologies in Russia. St. Petersburg, 2002, 352 p. (In Russian). 14. Zaltman G. How Customers Think: Essential Insights into the Mind of the Market. St. Petersburg, 2005, 224 p. (In Russian). 15. Zimina A.A., Amelina E.A. Formation of the Investment Image as a Condition of Development of the Region. Modern Problems of Economic Development of Enterprises, Branches, Complexes, Areas: Materials of the International Scientifically-Practical Conference. Khabarovsk, 2006, pp. 37–42. (In Russian). 16. Keller K.L. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Moscow, 2005, 704 p. (In Russian). 17. Kovalenko V. Branding is a Machine that Helps Us to Communicate. Secret Firmy [Firm’s Secret], 2013, no. 11, pp. 90–93. (In Russian). 18. Kotler Ph., Asplund Ch., Rein I., Haider D. Marketing Places Europe: How to Attract Investments, Industries, Residents and Visitors to Cities, Communities, Regions and Nations in Europe. St. Petersburg, 2005, 384 p. (In Russian). 19. Kulikova E.S. Theoretical and Historical Preconditions of Development of Marketing of Territory. Agrarnyy Vestnik Urala [Agrarian Herald of the Urals], 2010, vol. 71, no. 5, pp. 23–24. (In Russian). 20. Minakir P.A. To Publish Impossible to Reject. Zhurnal Novoy Ekonomicheskoy Assotsiatsii – The Journal of the New Economic Association, 2011, no. 12, pp.177–179. (In Russian). 21. Pankrukhin A.P. Territorial Marketing. St. Petersburg, 2006, 416 p. (In Russian). 22. Territorial Competition at the Economic Space. Edited by S.G. Vazhenin, V.L. Bersenev, I.S. Vazhenina, A.I. Tatarkin. Ekaterinburg: The Institute of Economics of Ural Branch of the Russian Academy of Sciences, 2011, 540 p. (In Russian). 23. Tesakova N., Tesakov V. Brand and Trademark: Deception on Russian. St. Petersburg, 2004, 267 p. (In Russian). 24. Frolov D.P. Marketing Paradigm of Regional Development. Volgograd, 2013, 157 p. (In Russian). 25. Frolov D.P. Marketing Approach to Management of Spatial Development. Prostranstvennaya Ekonomika – Spatial Economics, 2013, no. 2, pp. 65–86. (In Russian). 26. Hodgkinson G.P., Sparrow P. The Competent Organization: A Psychological Analysis of the Strategic Management Process. Kharkov, 2007, 392 p. (In Russian). 27. Chernatony L. de, McDonald M. Creating Powerful Brands. Moscow, 2006, 559 p. (In Russian). 28. Schultz D., Schultz H. Brand Babble: Sense and Nonsense about Branding. Moscow, 2006, 256 p. (In Russian). 29. Schumpeter J.A. History of Economic Analysis. Vol.I. St. Petersburg, 2004, LVI+496 p. (In Russian). 30. Anholt S. Brand new Justice. How Branding Places and Products Can Help the Developing World. Revised Edition. Oxford: Elsevier Butterworth-Heinemann, 2005, 183 p. 31. Anholt S. Competitive Identity. The New Brand Management for Nations, Cities and Regions. Basingstoke: Palgrave Macmillan, 2007, 148 p. 32. Anholt S. Places. Identity, Image and Reputation. Basingstoke: Palgrave Macmillan, 2010, 178 p. 33. Dinnie K. Nation Branding. Concepts, Issues, Practice. Oxford: Butterworth-Heinemann, 2008, 288 p. |
| Financing | |
| Date |